Last updated: Jan 05 2025

Turn Different into Revenue

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Framework Purpose

Transform how you think about talent and opportunity. This framework helps both B2B leaders and aspiring XIRs identify, articulate, and capture revenue opportunities that exist at the intersection of traditional roles and unconventional expertise.

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Quick framework guide

What’s inside: A practical framework for spotting revenue opportunities at the intersection of traditional roles and unconventional talent.

Who needs this:

• Aspiring XIRs ready to position their unique value
• B2B Leaders making their next strategic hire
• Anyone who sees opportunities others miss

How to use it: Take 10 minutes. Work through each section honestly. This isn't just about finding one opportunity – it's about training yourself to see them everywhere.

Always remember: The intersection between traditional roles and your unconventional superpowers is exactly where the magic happens. Don’t be afraid to explore it.

Hope this is helpful,

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Step 1: Identify

What traditional role are you targeting/filling?

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• Step 1: Mentally circle what feels true

• Step 2: Add up your points </aside>

Step 2: Intersect

What unconventional talent creates unique value?

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• Step 1: Identify the traditional role

• Step 2: Name your “different”

• Step 3: Spot the revenue opportunity </aside>

Step 3: Implement

What revenue opportunity emerges at this intersection?

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• For B2B Leaders: use this template

• For XIRs: use this template </aside>

Quick wins

Start here to put this framework into action

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• For B2B Leaders

• For XIRs </aside>

Next Steps

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First, remember:

• Different isn't a weakness – it's a revenue driver
• The intersection is where the magic happens

Then, put some pep in your step:

• B2B Leaders: Post your transformed role description
• XIRs: Share your intersection opportunity
• Everyone: Tag me @Jeaninesuah when you do so I can gas you in the comments

Building differently all 2025. And it starts here.

Let’s do this,

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