Last updated: Feb 17 2025

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Created by Jeanine Suah 👋🏾

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The XIR (X in Residence): Future of B2B Growth

Executive Summary

An XIR (X in Residence) is a GTM / growth role that operates at the intersection of revenue generation, community building, and strategic marketing.

Unlike traditional single-function positions, XIRs leverage their multi-dimensional expertise and non-traditional backgrounds to drive exponential business growth through authentic relationship building and strategic community engagement.

Core Function

The X Factor

Essential Capabilities

Typical Backgrounds

Key Responsibilities

Success Metrics

Organizational Integration