Last updated: Jan 07 2025

How I Generated $20M in 6 Days

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Framework Purpose

Transform how you think about trust and scale. This framework shows B2B leaders and XIRs how to turn genuine relationships into revenue by operating at the intersection of trust, systems, and human psychology.

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Quick framework guide

What’s inside: A step-by-step system for turning trust into scalable revenue while keeping it personal (the exact one that generated $20M in 6 days).

Who needs this:

• Seed / Series A startups post-PMF ready to take growth to the next level
• Heads of Community looking to build a low-cost pipeline
• XIRs ready to scale their impact
• B2B leaders building community-driven growth
• Growth leaders who need better systems
• Anyone with genuine relationships to leverage

How to use it: Start with your Trust Audit. Map your systems. Then work through each section with one goal in mind: finding your magic intersection. This isn't just about one campaign – it's about building a repeatable engine for turning relationships into results.

Always remember: The intersection of trust, systems, and psychology is where exponential growth happens. Lean into it – even if it feels weird at first.

You got this,

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The $20M Story: Preface

But first, some context

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Here’s what I was working with as an XIR for a $1B fintech:

• 13 years of community building
• 13 years of Linguistics / Second Language Acquisition
• 6 years founder mentality
• 4 years of venture capital investing
• 1 clear value proposition
• 12 hours of system building
• 6 days of execution
• $20M in qualified pipeline
• One very tired (but very happy) XIR

But what many leaders (senior-level and exec-level leadership included) missed, was that this wasn't luck. Nor was it magic.

It was the intersection of three powers that most people rarely combine.

A lever that I have pulled time and time again for multi billion-dollar brands.

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Phase 1: Trust Audit (Assessment)

Identify and mentally circle your power sources

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• Pillar 01: Trust

• Pillar 02: Systems

• Pillar 03: Psychology </aside>

Phase 2: Implementation

How to turn trust into results

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• a. Positioning your value

• b. Accelerating genuine trust

• c. Scaling with soul </aside>

Phase 3: Execution

Because theory without action is just dreaming

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• Quick wins (start here)

• Core principles </aside>

Real Results

Because XIRs love receipts

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Campaign Metrics:

• 150,000+ impressions
• 1000+ responses
• 90+ qualified leads / 70+ intros made to SDR team
• $20M in pipeline
• 24-hour response rate
• Multiple $1M+ deals
• One very happy team (went up to the CEO) </aside>